Just as expected, Apple has used its WWDC 2016 keynote to unveil iOS 10, the future of iPhone and iPads across the land.
Landing alongside new watchOS 3 and macOS Sierra launches, the new mobile-friendly software will debut later this year - presumably alongside the upcoming iPhone 7 - but Apple's already teased a number of key new features.
Chief among these is Messages. The most used iPhone application is getting a serious overhaul with everything from handwritten messages and emoji-based predictive text to in-message video playback and multiple bubble effect joining the mix.
© Apple
This is just the tip of the iOS 10 iceberg too. With the new software, your voicemails will be transcribed into typed messages and your phone will automatically detect spam calls and alert you before you accept them.
Elsewhere, Apple Music and Apple News have been redesigned, with new features thrown in for good measure, and there are also redesigns being bestowed upon Apple Maps.
It's not just how it looks that's different though, iOS 10 will make your iPhone significantly smarter.
© Apple
This will start off when you pick your phone up. Now, as soon as you lift your handset, your iPhone will wake, showing you your notifications without having to press a single button.
Before you unlock your phone, you'll be able to delve into these notifications - assuming you have an iPhone 6S - using 3D Touch. With a firm press, you'll be able to reply to messages, preview emails and even track your Uber's progress.
You can now quick-launch your iPhone's camera from the lock screen too, simply by pulling in from the right, while swiping up will launch the all-new Control Panel - including the separate audio and home control panels.
While the iOS 10 release date has been pencilled in for this autumn, those eager to enjoy an early play will be able to sample a free public beta starting in July.