UEFA recently revealed the new branding for the UEFA Champions League. The UEFA Champions League brand for the 2018/19 season has a vibrant new look, based on a concept called 'Highlighting moments that make the ultimate stage'.UEFA revisits its competition brand identity every three years, in sync with the commercial cycle of broadcast and sponsorship rights. Compared with previous brand identity updates, the new design is a bigger change. While the 'starball' visual gains importance in the new identity, the distinct and successful 'ultimate stage' arena still features in the branding package. This provides an extended range of key visuals that can be used for communication purposes, both internally as well as by UEFA's partners.