More than two billion people around the world now use Facebook for countless reasons - personal or professional, with friends, family or business associates.
It is an especially useful tool for us in the media, both to share and find stories as well as engage with our readers.
But Facebook can be a fickle friend to us all. It can upset us, frustrate us and sometimes feel like it's turned against us.
However there are also a number of offnces that can land you in Facebook jail.
These are the ten most common errors and fixes if you land yourself in trouble with the platform, according to the social media experts at postcron.com.
1. Get out of Facebook Jail: Let some time pass between posts
It might just be enthusiasm or being rushed or persistent, but if you post identical content to several groups or pages at the same time, you may be branded a spammer. This may result in you being thrown into online Facebook jail
The trick to avoiding incarceration is to leave at least a few minutes between posts. If you are pushed for time and just need to get the job done, you can usually schedule posts minutes, hours, days or even longer in advance.
2. Avoid Facebook Jail: Create original content
A common pitfall is sourcing images from Google. We all know that the search engine throws up dozens or more images relating - in varying degrees - to what we are looking for. But some of these may already have been marked as spam, leaving you scuppered from the start, as they may have been reported to Facebook as such. If you share them, you share that baggage.
As an aside, always make sure that you are free to use them in relation to copyright issues, which can land you in trouble of a very different kind and potentially great expense, especially if using them for commercial purposes. Sites like Pixabay and PicMonkey have loads of free-to-use images.
Photos and images aside, other files shared by many people at once can be marked as SPAM, including because of text and links.
We all want to be original anyway, so just have a bit of fun and create your own content instead.3. Stay out of Facebook Jail: Make it personal (and be careful with tagging)
Try to avoid anonymity between you and your Facebook 'friends'. If you don't always know who you are adding or tagging, it might again be considered as spam.
Keep it real and you and Facebook will get along a lot better. If Facebook realises that loads of users don't accept your friend or group request, it could be off to jail for you as a spammer who has been complained about.
Avoid adding people to groups without telling them or posting with non-personal profiles, such as selling pages - officially, Facebook only allows people to have profiles.
It's also recommended that you don't tag people in photos they are not in, which may seem obvious - spam alert again. Mention or tag them in comments instead.
4. Avoid being blocked on Facebook: Understand how Facebook works
Without having to wade through the site's help section, basic rules can help you retain Facebook freedom.
Don't use the name of a business for a personal account. Remember everyone only gets one personal account, so avoid incarceration by creating pages for business purposes instead.
5. Stop Facebook from blocking your account: Don’t act like a spammer
Aside from being annoying, there are a few habits that can get you blocked and threaten your whole Facebook existence. Avoid sending friend requests to people with whom you have no connection or wouldn't recognise you. Facebook may ask them if they know you and if you turn up shunned by too many people, you could be put down as a spammer.
It's also not a good idea to promote your business on the business pages of others, as posts or comments... or even 'likes'. Also, don't use private messages to promote yuor business. Recipients of any of thse tactics may report you, and then...
6. Beware of saboteurs
There are some dodgy operators who may be out to do you no good, for competition or other reasons, and it's easy for them to mark you as spam. Block anyone who appears to be doing this from your page; they can't troll your posts if they can't see them. You can report them via the three little dots at the tops of their pages.
7. Don’t let Facebook confuse you with a SPAM-bot
Don't get branded with this tag - which refers to automated programmed created to act like us - it could be difficult to live it down. The result will stop you from being able to comment on other pages or even 'liking' anything on Facebook. It's best to curb the speed with which you 'like' and comment. ie: don't do it like a robot.8. Avoid being blocked by Facebook: Don’t go crazy posting
The recommendation is to publish a maximum of five or six times a day in a biography itself. It seems quite obvious not to give away everything if you want people to make the journey from your facebook page to yuor website.
Another suggestion is to posyt your business page two or three times a week, or play around and see what frequency gets the best response from your audience.
Over posting to your audience could be a spam offence.
9. Provide accessible and permanent information about who you are
Make it easy for users to find out who you are via your biography so they know whether they want to like or follow you or not quite quickly. A really good paragraph in the about section is usually enough of a kicker to get them to like your page. Regularly remind people what you do and what you are about so they are convinced they need to like you.
10. Use “shortened links” on your page biography when linking to your site
It's more of a Twitter thing due to the 140-character limit, but can help avoid posting the same link on multiple pages or posts (see number 1 above) and being branded as spam.
You can shorten links using sites such as wp.me, bit.ly or goo.gl
Hopefully these handy tips will keep you from ending up behind Facebook's bars.
postcron.com specialises in scheduling posts across most social media platforms.
Happy Facebooking.
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