Moments in Time: Megabus ads promising £1 seats are banned
Megabus ads promising fares from £1 have been banned after the company admitted as few as one seat per coach was available at that price. The web ad for a new Aberystwyth to Birmingham Megabus route featured the text "From £1". The Advertising Standards Authority (ASA) said consumers would expect to be able to find the "from" price if they booked in advance. A Megabus spokeswoman said future marketing would not focus on prices. The ASA also took the Stagecoach-owned operator to task for another web ad that listed routes from Leeds to new Yorkshire destinations, claiming: "As always our fares are from £1*." And it questioned a Facebook post that promised "day trips from £1*" from London to Bath. Two complainants, who searched for tickets and believed that fares were not available at the stated price, challenged whether the claim "fares are from £1*" was misleading and could be substantiated. The ASA found that only 4% of fares for...