The X Factor has been named as the most tweeted-about UK TV show.
Simon Cowell's talent series generated 9.4 million posts on Twitter between June 2013 and May 2014, according to new research carried out by Kantar Media.
Channel 5's Celebrity Big Brother finished in second place, but generated little more than half the amount of posts as The X Factor with 5.3 million.
Britain's Got Talent proved to be the third most talked-about series with 3.1 million tweets, while Made in Chelsea was the most discussed constructed reality series with 2.6 million.
The most recent series of I'm a Celebrity... Get Me Out of Here! completed the top five with 2.6 million posts.
Doctor Who's 50th anniversary special 'The Day of the Doctor' was the most talked-about drama of the year, with a total of 501,000 tweets.
Meanwhile, Hollyoaks narrowly beat EastEnders in the soaps category.
Andy Brown, the global chief executive of Kantar Media, said that the social network has allowed the discussion of television to extend "outside the living room".
He added: "It is not as straightforward as assuming that a high number of viewers results in a large volume of tweets.
"Twitter-friendly shows that encourage tweets during the broadcast or have a younger, evangelical audience for example can punch above their weight, thereby distorting overall perceptions."
The study analysed 110 million TV-related tweets, but did not take into account news and live sport programmes.
Take a look at the Top 10 most talked-about UK TV shows below:
1. The X Factor (ITV) 9.4m
2. Celebrity Big Brother (Channel 5) 5.3m
3. Britain's Got Talent (ITV) 3.1m
4. Made in Chelsea (E4) 2.6m
5. I'm A Celebrity, Get Me Out of Here (ITV) 2.6m
6. The Only Way is Essex (ITV2) 2.5m
7. Big Brother (Channel 5) 2.5m
8. Hollyoaks (Channel 4) 2.4m
9. EastEnders (BBC1) 2.3m
10. The Voice (BBC1) 2.1m
Simon Cowell's talent series generated 9.4 million posts on Twitter between June 2013 and May 2014, according to new research carried out by Kantar Media.
© ITV / Thames TV/Syco
The X Factor generated almost double the tweets of its nearest rival
Channel 5's Celebrity Big Brother finished in second place, but generated little more than half the amount of posts as The X Factor with 5.3 million.
Britain's Got Talent proved to be the third most talked-about series with 3.1 million tweets, while Made in Chelsea was the most discussed constructed reality series with 2.6 million.
The most recent series of I'm a Celebrity... Get Me Out of Here! completed the top five with 2.6 million posts.
© Channel 5
Celebrity Big Brother
© E4
Made in Chelsea
Doctor Who's 50th anniversary special 'The Day of the Doctor' was the most talked-about drama of the year, with a total of 501,000 tweets.
Meanwhile, Hollyoaks narrowly beat EastEnders in the soaps category.
Andy Brown, the global chief executive of Kantar Media, said that the social network has allowed the discussion of television to extend "outside the living room".
Hollyoaks
© BBC
Doctor Who
He added: "It is not as straightforward as assuming that a high number of viewers results in a large volume of tweets.
"Twitter-friendly shows that encourage tweets during the broadcast or have a younger, evangelical audience for example can punch above their weight, thereby distorting overall perceptions."
The study analysed 110 million TV-related tweets, but did not take into account news and live sport programmes.
Take a look at the Top 10 most talked-about UK TV shows below:
1. The X Factor (ITV) 9.4m
2. Celebrity Big Brother (Channel 5) 5.3m
3. Britain's Got Talent (ITV) 3.1m
4. Made in Chelsea (E4) 2.6m
5. I'm A Celebrity, Get Me Out of Here (ITV) 2.6m
6. The Only Way is Essex (ITV2) 2.5m
7. Big Brother (Channel 5) 2.5m
8. Hollyoaks (Channel 4) 2.4m
9. EastEnders (BBC1) 2.3m
10. The Voice (BBC1) 2.1m