Tottenham Hotspur Shirt Sponsor History
Tottenham were one of the first teams to jump upon the ‘Shirt Sponsor’ bandwagon, after going without one for just over a century. Holsten-Brauerei AG (Holsten Brewery plc.), became the first commercial company to have their logo printed on the fabled white shirts of the Spurs. Their name adorned the home, away and alternate shirts of Tottenham for 12 years, between 1983 and 1995. The first game in which the Holsten logo featured on the Spurs shirt was on a televised Friday night game, the small logo was placed directly under the Spurs badge (which appeared in the top centre of the shirt), and the Le Coq Sportif logo’s were located on the arms of the top. The shirt became a great commercial success, despite some early misgivings about the usage of a sponsor. Holsten quickly became associated with Tottenham and the company stuck with Tottenham through thick and thin. Despite the team losing influence in the new premiership-era and despite the 1987 FA Cup balls-up (in whi...
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